That material is not exactly Bakelite, but let's call them 'cousins'. Paranoid was a trade name USPCC used for their proprietary clay and plastic (prob celluloid) compound used to make them, but has since become a generic term for all faro/poker wheel chips made like that. As already confirmed, those E monogrammed and Fleur de Lis chips in Rounders are often called Paranoid chips.